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Castello Strategy

Strategic Vision. Compelling Communication. Real Impact.

Castello Strategy is a boutique communications and public affairs advisory firm that helps CEOs and executive teams realize their vision. We employ authentic and compelling communications strategies to motivate your core audiences to take the actions necessary for your enterprise to succeed.

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Communications & Positioning Analysis

With decades of experience navigating intricate communication engagements in support of strategy, advocacy and operations across the public, corporate and non-profit sectors, we offer comprehensive assessments of our clients' communication frameworks, strategies, and assets. Our thorough analysis encompasses their current market positioning, reputation, and brand profile. By leveraging this insight, we tailor bespoke communication strategies to effectively support our clients' overarching objectives.

Strategic Planning

We collaborate closely with our clients to craft customized communication strategies that align with their organizational objectives, values, and vision. From pinpointing target audiences to crafting impactful messages and selecting the most effective channels, we oversee every aspect of the planning process. Our strategic methodology guarantees that your key messages effectively reach your desired audiences, fostering awareness, fortifying reputation, and advancing your overarching goals.

Executive Communications Coaching and Media Training

Our tailored coaching and training programs equip executives with essential presentation skills to enhance their communication effectiveness. We work closely with each leader, addressing challenges encountered in interactions with stakeholders including investors, regulators, lawmakers, media, consumers, and employees. Specializing in media interview preparation, presentations, crisis communication, and narrative development, our expert coaches provide personalized sessions and scenario-based training. This empowers business leaders to deliver impactful performances aligned with their strategic objectives.

Crisis Management

Drawing on decades of expertise in navigating high-stakes crises that capture headlines, we bring a seasoned approach and steady composure to assist your organization in weathering reputational challenges. From meticulous scenario planning and strategic messaging to adept stakeholder and media coordination, we guide you through the turbulence of short-term crises, enabling you to stay focused on your organization's long-term goals.

Content Development

From op-eds in esteemed national publications to engaging blogs, impactful speeches, comprehensive annual reports, and compelling content marketing materials, our writing expertise spans the spectrum. Count on us to articulate your message effectively, ensuring that every piece of content aligns with your objectives and resonates with your audience. Trust us to craft your narrative in a way that drives results and achieves your communication goals.

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Tom Shea

Tom Shea has served as a trusted advisor to CEOs, non-profit leaders, and elected officials for over three decades, managing high profile and complex public affairs and communications challenges across a variety of sectors and industries. He is the founder and principal of Castello Strategy, a boutique strategic communications and public affairs advisory firm.

Tom's career includes a wide range of leadership positions, including Senior Advisor for Public Affairs at the U.S. Department of Justice, Founding Member and Managing Director of Teneo, the global CEO advisory firm, Chief of Staff to the Governor of New Jersey, Chief of Staff to United States Senator Jon Corzine, Special Assistant to the President of the United States and Director of Communications and Spokesman for the U.S. Mission to the United Nations.

He has led campaigns, initiatives and engagements for clients across multiple sectors, including: the Rockefeller Foundation, United Way Worldwide, Girl Scouts USA, Choose New Jersey, Calvert Impact Capital and Liberty Latin America.

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